Patternity: A New Way Of Seeing
Patternity is publishing a book that will make every visual obsessed creative crave for. Their extraordinary book launch kicked off a 5-day pattern celebration festival that sets the tone for their ‘out of the box’ book ‘Patternity: A New Way Of Seeing’.
In 2009, designer Grace Winteringham and art director Anna Murray decided to merge their talent and passion to create inspiration driven platform ‘Patternity’. Not answering to the newness of things but rather focusing on the chemistry between the old and the new, Patternity proves there is inspiration in every corner of our surroundings. Gathering all their research, designs and patterns they present us with ‘Patternity: A New Way of Seeing’. The collector’s item is a feast for the eyes, as well as a source of expertise and notion. Murray and Winteringham describe the book as the core philosophy of Patternity existent of 3 chapters: Curiosity, Collaboration and Connectivity. Acting upon these words, they transformed an image archive into a worldwide inspiring phenomenon in just five years. Holding the heavy book full of visual delight, impactful quotes and though-provoking theories in my hands, there was no doubt in squeezing it between the cherished hardcovers oF my bookshelf.
