Creating eye catching on screen: WEARESEVENTEEN
How would you describe your work and why do you do it?
We aim to create work that is visually beautiful but also means something, has a message or at least makes people think. We don’t always succeed of-course but our aim is always the same.
How do you bring your vision to light?
The creative process is always different depending on the project and techniques used - but there are common stages - i.e. We always clearly need to first work out what we are really trying to say or communicate, we then explore stylistically what aesthetic best coneys and reinforces that message, then its the classic process of storyboarding, designing, animating, audio, etc etc - the process isn’t 'rocket science’ and is always easier when there is a clear idea that we can refer back to and question whether all that we are doing is reinforcing that idea.
The trickiest part is coming up with good ideas that feel fresh and original.
By George Alexander
