Is it fashion or fruit? The story behind footwear brand Guava
By Alyss Bowen
Portuguese footwear line, Guava lends its inspiration from CEO and Creative Director’s, Ines Caleiro’s, passion for architectural shapes - fittingly the name was coined after Caleiro’s favourite fruit.
Based in Oslo, Norway, Caleiro started her love affair with shoes whilst attending London College of Fashion, where she was invited to work with Jimmy Choo after winning ‘Best Student Award’. Guava was born in the USA in 2010, when Caleiro’s former boss advised her to turn a shoe-obsession into reality and start a footwear brand – after spotting Caleiro obsessively drawing shoes on every piece of paper available.
Coming from a graphic and product design background, and having extensive experience in creative areas, such as fashion and interiors, served Caleiro well when forming Guava. Driven by the emotions behind vibrant colours and asymmetries; its designs are a ‘fusion of a geometric seduction.’ The statement block heel is not only a piece art-wear for your footwear, but calculated so precisely it would be impossible to take a tumble whilst wearing these urban designs.
Priding themselves on utilising modern technologies, while still holding onto an artesian feel, Guava shoes are a quality product. Each piece is hand crafted by a team of dedicated artisans, whose refined skills enable them to create detailed, delicate shoes that embody an original vision and fresh design concept.
Guava is not only a colourful unique experience with a niche concept; they only use sustainable materials such as; bio leather and rubber made from recycled materials. The Guava team work closely on all aspects of the manufacturing, to ensure they produce a product that is creatively distinctive and environmentally green. As idea that stemmed from a love for fruit, Guava is ultimately for people who want to experiment with contemporary detailed and innovative footwear.
